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WHERE AGENCY & BRAND CONNECT
November 12, 2026
New Opportunities 11-12-2026
RFP OPPORTUNITY
Santa Monica is building an as-needed pool for marketing and design, event production, and community engagement tied to LA28 and year-round public programming. You can bid for one or more categories.
Best fit: Experiential, destination-marketing, branding and community-engagement teams with public-sector delivery experience.
Your opening move: Review the category requirements and Attachment D for the Games-specific marketing scope. Questions are closed; check the scheduled November 16 answers before finalizing your response.
Due November 25, 2026, 3 p.m. Pacific
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SIGNAL OPPORTUNITY
Bill Guthy, co-founder of Guthy-Renker, is becoming CEO of No Makeup Makeup while Victoria Jackson becomes Executive Chair and Chief Creative Officer. The independent beauty brand already sells through its own site, QVC, Amazon and TikTok Shop. The leadership announcement makes this worth researching for agencies that can support growth across those channels.
Best fit: Beauty-focused performance creative, lifecycle and ecommerce agencies.
Your opening move: Bring a specific observation about one channel’s customer journey and a testable improvement. Treat existing brand and creative leadership as collaborators, not a blank slate.
SIGNAL OPPORTUNITY
The parent of Urban Air, The Little Gym and other youth-enrichment brands says it has opened 70 locations in 2026 and expects at least 17 more before year-end. It is also expanding co-branded locations and recruiting franchise partners. That creates two distinct prospecting angles: filling new locations with families and attracting new franchisees.
Best fit: Multi-location local-search, paid-media and franchise-development agencies.
Your opening move: Pick one brand and one opening market. Show how you would connect pre-opening awareness to booked visits or enrollments, and establish whether buying authority sits with corporate or the franchisee.
SIGNAL OPPORTUNITY
Garage announced a $41 million Series B to accelerate hiring and expansion into heavy-duty categories including public works and sanitation. The marketplace sells used equipment to local governments and private operators. The agency opportunity to investigate is category expansion: reaching new buyers and sellers with different needs and purchase cycles. The $41 million is company funding, not a marketing budget.
Best fit: B2B demand-generation, marketplace and industrial-content agencies.
Your opening move: Choose one equipment category and map how both sides of the marketplace find and evaluate alternatives. Lead with qualified inventory and buyer inquiries rather than a generic awareness campaign.
SIGNAL OPPORTUNITY
BrightStar Care appointed Lori Gustafson chief commercial officer to lead marketing and national accounts. The company says her remit includes improving how it attracts and converts clients across its franchise network. With more than 440 franchised locations, this is a specific commercial brief worth investigating, although no agency review was announced.
Best fit: Healthcare and franchise agencies with local acquisition, conversion and national-account experience.
Your opening move: Examine a small sample of local inquiry journeys and identify one measurable friction point. Show an understanding of care availability and qualified inquiries before suggesting more lead volume.
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YOUR PITCH
Pick of the Week: Unleashed Brands
Unleashed Brands — Start With One Opening Market
The attractive part of this signal is the repeatable job: help a new location turn local awareness into booked visits or enrollments. That gives an agency something more useful to bring than a congratulations email.
Who should pursue it: Agencies that can show results for franchise openings or local service businesses, with a clear division of responsibilities between corporate and local owners.
A proposed first engagement: A scoped launch pilot for one location: check local listings and landing pages, define the catchment area, build the pre-opening audience, and connect paid campaigns to the booking or enrollment process. Establish who owns follow-up and how quickly inquiries get handled.
What to measure: Cost per qualified inquiry, inquiry-to-booking conversion and attendance or enrollment. Agree the baseline and review date before expanding to other locations. The announcement does not establish that they need an outside agency; the first conversation should test that assumption.
PARTNERS
Agency Development Resources
Stuff we think KNOW will help your agency grow:
Perspective is releasing a huge agentic revamp of their funnel builder - with AI-powered CRO. Watch the keynote (and we suspect get a really good launch day offer) on Nov 24, 2026 at 1PM Eastern.
Beehiiv has just launched its own email newsletter sending infrastructure called Hex. It is gonna help more newsletters land in more inboxes - this is good news for newsletter creators, newsletter advertisers & agencies that want to bring more to the table to their clients. (BTW, if your agency doesn’t have a newsletter to serve as a retention, thought leadership & sales resource, check out WTF Growth Agency: Newsletters Made Just For Agencies.)
Superfiliate is breaking the creative pipeline crisis by making it so fast and easy to spin up creator campaigns - which can add fresh creative to your ad pipeline to help you find winners. Check out Superfiliate.
We show ads to keep Agency Field Guide & these Agency Opportunity Alerts 100% free to our valued agency partners. Anything marked “sponsored” does not imply an endorsement of any kind. Items marked as “partner” may mean that we have a commercial relationship with the partner, but does explicitly include our endorsement.